Google Ad Manager was created in 2018 by Google to unify and streamline its ad-serving products, combining DoubleClick for Publishers and the Google Ad Exchange into a single platform. It aimed to provide publishers with a comprehensive tool for managing their ad inventory, optimizing performance, and increasing revenue across multiple channels.
Google Ad Manager
Google Ad Manager is an ad management platform that allows publishers to manage their ad inventory, optimize ad performance, and maximize revenue across various channels, including web, mobile apps, and video. It integrates features like ad serving, campaign management, and reporting to streamline the advertising process.
Top 5*Ad Server
Howdy Network Rank
#1
Howdy Network Rank#1
Top 5*
58.3%
38.1%
3.6%
0.0%
0.0%
0.0%
Others
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About Google Ad Manager
Strengths of Google Ad Manager include comprehensive ad management, robust reporting, and integration with Google's vast ad ecosystem. Weaknesses can involve complexity for new users and potential data privacy concerns. Competitors include Adobe Advertising Cloud, Amazon Publisher Services, and MediaMath.
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How to hire a Google Ad Manager expert
A Google Ad Manager expert must have skills in ad trafficking, inventory management, yield optimization, and data analysis. Proficiency in using ad tags, understanding programmatic advertising, and familiarity with HTML and JavaScript are also essential.
USA
$224K
Employer Cost
$127K
Employer Cost
$Howdy savings: $97K
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