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Glossary>Ad Server>Dart (Doubleclick)

Dart (Doubleclick)

Dart (DoubleClick) is an ad-serving platform developed by Google that enables advertisers to manage, deliver, and measure online advertising campaigns across various channels, including display, video, and mobile. It provides tools for targeting specific audiences, optimizing ad performance, and generating detailed reports to track the effectiveness of campaigns.

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About Dart (Doubleclick)

Dart (DoubleClick) was an ad-serving platform that originated in 1996. It was created to help advertisers manage and optimize online advertising campaigns across different channels. Google acquired DoubleClick in 2008, integrating its technology into Google's advertising ecosystem to enhance ad delivery and measurement capabilities. The platform played a significant role in shaping digital advertising strategies before being merged into Google's broader ad management services.

Strengths of Dart (DoubleClick) included robust targeting options, comprehensive reporting, and seamless integration with other Google services. Weaknesses involved complexity in setup and management, which could be challenging for smaller advertisers. Competitors included platforms like Adobe Advertising Cloud, MediaMath, and The Trade Desk.

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How to hire a Dart (Doubleclick) expert

A Dart (DoubleClick) expert must have skills in ad trafficking, campaign management, and data analysis. Proficiency in using DoubleClick for Publishers (DFP), DoubleClick Bid Manager (DBM), and DoubleClick Campaign Manager (DCM) is essential. Knowledge of HTML, JavaScript, and tag management systems is also crucial for troubleshooting and implementing ad tags.

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