The Howdy Glossary

Freshsales is a customer relationship management (CRM) software developed by Freshworks, offering features such as sales automation, lead scoring, deal management, and contact enrichment to aid businesses in managing their sales processes effectively. The platform allows for customization tailored to specific business needs and provides real-time insights for informed decision-making. Integration with other applications further enhances productivity by streamlining workflows and improving overall efficiency.

Founded by Girish Mathrubootham and Shan Krishnasamy in 2010, Freshworks has expanded its product line to include various customer engagement tools like Freshsales. As CEO, Mathrubootham has overseen the growth of the company into a provider of comprehensive solutions aimed at enhancing sales and customer service processes. Freshsales was specifically created to offer a holistic CRM solution with features designed to boost sales effectiveness through automation, prioritized lead handling, comprehensive deal tracking, enriched customer data, and seamless integrations.

Freshsales competes with established CRM players such as Salesforce, HubSpot CRM, Zoho CRM, Pipedrive, and Microsoft Dynamics 365 by emphasizing user-friendly customization options and robust real-time analytics. Its unique selling points include powerful sales automation capabilities that reduce repetitive tasks, efficient lead scoring for prioritizing prospects based on potential value or interest level, detailed contact enrichment for better understanding of customers' needs and behaviors along with extensive integration options that create an uninterrupted workflow across different tools. These features collectively position Freshsales as a versatile CRM solution suitable for various business sizes aiming to streamline their sales operations while fostering deeper customer relationships.