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Keap

Keap is a customer relationship management (CRM) software designed to help small businesses manage their sales, marketing, and customer service processes. It automates tasks such as email marketing, lead capture, follow-ups, and invoicing, enabling businesses to streamline operations and improve customer engagement.

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About Keap

Keap, originally known as Infusionsoft, was created in 2001. It was designed to help small businesses manage their sales and marketing efforts more effectively. Over time, the software evolved to include more comprehensive CRM features, aiming to simplify and automate business operations. The company rebranded to Keap in 2019 to better reflect its mission of helping businesses keep going and growing.

Strengths of Keap include its robust automation features, user-friendly interface, and comprehensive CRM capabilities tailored for small businesses. Weaknesses include its relatively high cost and a learning curve for new users. Competitors of Keap include HubSpot, Salesforce, and Zoho CRM.

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How to hire a Keap expert

A Keap expert must have skills in CRM management, email marketing automation, lead generation, and sales pipeline management. Proficiency in setting up and customizing Keap campaigns, integrating third-party applications via APIs, and data analysis for performance tracking is also essential.

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