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Glossary>CRM>Nimble

Nimble

Nimble is a customer relationship management (CRM) tool designed to help businesses manage their contacts, communications, and sales processes. It integrates with various social media platforms and email services to provide a comprehensive view of customer interactions, enabling users to track leads, automate workflows, and enhance customer engagement.

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About Nimble

Nimble was created in 2009 by Jon Ferrara, who previously co-founded GoldMine Software. It was developed to address the need for a more integrated and social approach to customer relationship management, combining contacts, communications, and social media interactions into a single platform to streamline business processes and improve customer engagement.

Strengths of Nimble include its strong social media integration, ease of use, and comprehensive contact management features. Weaknesses involve limited customization options and fewer advanced features compared to some other CRMs. Competitors include Salesforce, HubSpot CRM, and Zoho CRM.

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How to hire a Nimble expert

A Nimble expert must have skills in CRM configuration, data import/export, and integration with social media platforms and email services. Proficiency in using Nimble's contact management and sales pipeline features, as well as experience with workflow automation within the platform, is essential. Knowledge of API usage for custom integrations can also be beneficial.

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