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Quantcast

Quantcast is a technology company specializing in real-time advertising, audience measurement, and data insights. It provides tools for marketers and publishers to understand digital audiences, deliver targeted advertisements, and optimize ad performance using machine learning and big data analytics.

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About Quantcast

Quantcast was founded in 2006 to provide real-time audience measurement and targeted advertising solutions. It aimed to help marketers and publishers better understand digital audiences and optimize ad performance using advanced data analytics and machine learning technologies.

Strengths of Quantcast include advanced data analytics, real-time audience insights, and effective targeting capabilities. Weaknesses may involve high costs and complexity for smaller businesses. Competitors include Google Analytics, Nielsen, and Comscore.

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How to hire a Quantcast expert

A Quantcast expert must have skills in data analysis, machine learning, and programmatic advertising. Proficiency in SQL, Python, and data visualization tools is essential. Knowledge of digital marketing strategies and experience with Quantcast's platform and APIs are also crucial.

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$ 127K

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