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Glossary>Social Media>Radian6 (Salesforce Social Studio)

Radian6 (Salesforce Social Studio)

Radian6, now part of Salesforce Social Studio, is a social media monitoring and engagement platform that helps businesses track, analyze, and respond to social media conversations. It enables users to monitor brand mentions, measure campaign performance, engage with audiences in real-time, and gain insights through comprehensive analytics.

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About Radian6 (Salesforce Social Studio)

Radian6 was created in 2006 to help businesses monitor and analyze social media conversations. Salesforce acquired Radian6 in 2011, integrating it into their Marketing Cloud to enhance social media monitoring and engagement capabilities. The platform allowed companies to track brand mentions, measure campaign performance, and engage with audiences effectively.

Strengths of Radian6 (Salesforce Social Studio) include robust analytics, real-time monitoring, and seamless integration with Salesforce CRM. Weaknesses include a steep learning curve and high cost for smaller businesses. Competitors include Hootsuite, Sprout Social, and Brandwatch.

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How to hire a Radian6 (Salesforce Social Studio) expert

A Radian6 (Salesforce Social Studio) expert must have skills in social media analytics, data interpretation, and real-time monitoring. Proficiency in using Salesforce CRM integration, creating and managing dashboards, and setting up automated alerts is essential. Knowledge of keyword tracking and sentiment analysis is also crucial.

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