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Salesforce Experience Cloud

Salesforce Experience Cloud is a digital platform that enables businesses to create and manage branded online communities, portals, and websites. It facilitates customer engagement by providing tools for collaboration, content management, and personalized user experiences. The platform integrates seamlessly with Salesforce CRM data, allowing organizations to enhance customer service, drive sales, and improve partner relationships through tailored digital interactions.

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About Salesforce Experience Cloud

Salesforce Experience Cloud, originally known as Salesforce Community Cloud, was launched in 2013 by Salesforce. It was created to help businesses build and manage online communities and portals to enhance customer engagement and interaction. The platform evolved to support a wide range of digital experiences, integrating with Salesforce's CRM capabilities to offer personalized user experiences and streamline communication between businesses and their customers or partners.

Strengths of Salesforce Experience Cloud include seamless integration with Salesforce CRM, robust customization capabilities, and extensive scalability for diverse business needs. Weaknesses may involve a steep learning curve and potentially high costs for small businesses. Competitors include Adobe Experience Manager, Microsoft Dynamics 365 Customer Engagement, and HubSpot CMS.

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How to hire a Salesforce Experience Cloud expert

A Salesforce Experience Cloud expert must possess skills in Salesforce administration, including proficiency in configuring and managing Experience Cloud sites. They should have expertise in Lightning components and Visualforce for customizing user interfaces, as well as knowledge of Salesforce Apex programming for backend development. Familiarity with CRM data integration, security settings, and community management tools is essential. Additionally, they should understand responsive design principles and have experience with web development technologies like HTML, CSS, and JavaScript.

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