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Sitecore

Sitecore is a digital experience platform that combines content management, customer data, and marketing automation to deliver personalized customer experiences across various channels. It enables businesses to manage and deliver content, track customer interactions, and analyze data to optimize marketing strategies.

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About Sitecore

Sitecore was created in 2001 by a team of developers in Denmark. It was initially developed to address the need for a robust content management system that could support complex digital marketing requirements. Over the years, it evolved into a comprehensive digital experience platform, integrating customer data and marketing automation to help businesses deliver personalized experiences.

Strengths of Sitecore include its robust content management capabilities, extensive personalization features, and seamless integration with various marketing tools. Weaknesses involve its high cost and complexity, which can require significant resources for implementation and maintenance. Competitors include Adobe Experience Manager, Kentico, and Episerver.

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How to hire a Sitecore expert

A Sitecore expert must have strong skills in .NET development, proficiency in Sitecore's API, and experience with SQL Server. Knowledge of HTML, CSS, JavaScript, and familiarity with Sitecore's Experience Platform (XP) and Experience Database (xDB) are also essential. Understanding of DevOps practices and version control systems like Git is beneficial.

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