Social Horsepower

Social Horsepower was created to help businesses enhance their social media presence by leveraging the networks of their employees and partners. It allowed users to share pre-approved content, thereby increasing reach and engagement. The platform aimed to simplify social media management and amplify marketing efforts.

Strengths of Social Horsepower included its ability to streamline social media campaigns and amplify reach through employee advocacy. Weaknesses involved potential over-reliance on employee participation and limited customization options. Competitors included Hootsuite, Buffer, and Sprout Social.

A Social Horsepower expert must have skills in social media management, content scheduling, and analytics interpretation. They should be proficient in creating and managing content libraries, understanding engagement metrics, and coordinating employee advocacy programs.