The Howdy Glossary

Zedo is a company founded by Roy de Souza in 1999 that provides ad serving technology for internet advertising. It offers a platform designed to help publishers, advertisers, and networks manage and optimize their online advertising campaigns effectively. The platform's key features include real-time reporting, behavioral targeting options, and an API for seamless integration with third-party systems.

The real-time reporting feature allows users to track the performance of their ads instantly, providing invaluable insights for optimizing campaigns on-the-fly. Zedo’s behavioral targeting options enable advertisers to deliver customized ads based on users' online behavior and interests, thus enhancing the relevance and effectiveness of their ads. Additionally, the API integration offers users more flexibility and customization possibilities to streamline ad serving processes.

In a competitive market that includes major players like Google Ad Manager, DoubleClick by Google, OpenX, AdButler, and Adzerk; Zedo differentiates itself through its comprehensive suite of tools. Its focus on providing advanced technology combined with user-friendly interfaces ensures businesses can optimize their online advertising strategies efficiently. This robust offering positions Zedo as a leading choice for entities aiming to deliver targeted ad campaigns while benefiting from extensive customization and real-time data analysis capabilities.