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Adzerk

Adzerk, now known as Kevel, is an ad-serving platform that enables developers to build custom ad servers and APIs. It allows businesses to manage, serve, and optimize ads across various digital channels, ensuring targeted and efficient ad delivery.

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About Adzerk

Adzerk, founded in 2010, evolved as a platform to help developers create custom ad servers and APIs. It aimed to provide businesses with the tools needed to manage, serve, and optimize digital ads effectively. Over time, it rebranded to Kevel to better reflect its expanded capabilities and vision.

Strengths of Adzerk include its customizable ad-serving capabilities, robust API support, and flexibility for developers. Weaknesses may involve a steeper learning curve for non-technical users and potentially higher costs for smaller businesses. Competitors include Google Ad Manager, Amazon Publisher Services, and OpenX.

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How to hire a Adzerk expert

An Adzerk expert must have strong skills in API integration, JavaScript, and RESTful services. Proficiency in ad tech concepts such as real-time bidding, targeting, and analytics is essential. Familiarity with server-side programming languages like Python or Node.js and experience with database management are also important.

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