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Appnexus

Appnexus is a digital advertising platform that provides technology for advertisers, agencies, and publishers to buy and sell online advertising space. It offers a suite of tools for real-time bidding, data management, and analytics to optimize ad campaigns and improve targeting efficiency.

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About Appnexus

Appnexus was created in 2007 by Brian O'Kelley and Michael Rubenstein to provide a comprehensive real-time bidding platform for digital advertising. It grew rapidly, becoming a major player in the ad tech industry by offering advanced tools for advertisers and publishers to optimize their campaigns. In 2018, AT&T acquired Appnexus to enhance its advertising and analytics capabilities through its Xandr division.

Strengths of Appnexus include advanced real-time bidding technology, comprehensive data management tools, and strong analytics capabilities. Weaknesses include high complexity for new users and potential integration challenges. Competitors include Google Ad Manager, The Trade Desk, and MediaMath.

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How to hire a Appnexus expert

An Appnexus expert must possess skills in real-time bidding, programmatic advertising, and data management. Proficiency in using Appnexus's APIs and understanding its analytics tools are crucial. Knowledge of JavaScript, SQL, and Python for custom integrations and data analysis is also essential.

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