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Atlas By Facebook

Atlas by Facebook is an ad serving and measurement platform that allows advertisers to track and measure the effectiveness of their ads across devices and publishers. It provides insights into user behavior, enabling more precise targeting and attribution for ad campaigns.

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About Atlas By Facebook

Atlas by Facebook was originally developed by Microsoft and later acquired by Facebook in 2013. It was created to provide advertisers with advanced ad serving and measurement tools, enabling better tracking of ad performance across multiple devices and platforms. The platform aimed to enhance ad targeting and improve attribution accuracy for digital marketing campaigns.

Atlas by Facebook's strengths included advanced cross-device tracking, robust measurement capabilities, and integration with Facebook's vast user data for precise targeting. Its weaknesses involved complexity in implementation and limited adoption compared to other platforms. Competitors included Google DoubleClick (now Google Marketing Platform), Adobe Advertising Cloud, and Sizmek.

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How to hire a Atlas By Facebook expert

An Atlas by Facebook expert must have skills in ad serving and tracking, proficiency in cross-device attribution, data analysis, and familiarity with digital marketing metrics. They should also be adept at using analytics tools, understanding user behavior data, and integrating Atlas with other advertising platforms.

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$ 127K

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$ 97K

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