Howdy Logo
Glossary>Ad Server>Atlas By Facebook

Atlas By Facebook

Atlas by Facebook is an ad serving and measurement platform that allows advertisers to track and measure the effectiveness of their ads across devices and publishers. It provides insights into user behavior, enabling more precise targeting and attribution for ad campaigns.

*Survey of over 20,000+ Howdy Professionals

About Atlas By Facebook

Atlas by Facebook was originally developed by Microsoft and later acquired by Facebook in 2013. It was created to provide advertisers with advanced ad serving and measurement tools, enabling better tracking of ad performance across multiple devices and platforms. The platform aimed to enhance ad targeting and improve attribution accuracy for digital marketing campaigns.

Atlas by Facebook's strengths included advanced cross-device tracking, robust measurement capabilities, and integration with Facebook's vast user data for precise targeting. Its weaknesses involved complexity in implementation and limited adoption compared to other platforms. Competitors included Google DoubleClick (now Google Marketing Platform), Adobe Advertising Cloud, and Sizmek.

Hire Atlas By Facebook Experts

Work with Howdy to gain access to the top 1% of LatAM Talent.

Share your Needs icon

Share your Needs

Talk requirements with a Howdy Expert.

Choose Talent icon

Choose Talent

We'll provide a list of the best candidates.

Recruit Risk Free icon

Recruit Risk Free

No hidden fees, no upfront costs, start working within 24 hrs.

How to hire a Atlas By Facebook expert

An Atlas by Facebook expert must have skills in ad serving and tracking, proficiency in cross-device attribution, data analysis, and familiarity with digital marketing metrics. They should also be adept at using analytics tools, understanding user behavior data, and integrating Atlas with other advertising platforms.

Try our Calculator

*Estimations are based on information from Glassdoor, salary.com and live Howdy data.

USA Flag

USA

Howdy
$ 97K
$ 127K
$ 54K
$ 73K

$ 224K

Employer Cost

$ 127K

Employer Cost

Howdy savings:

$ 97K

Benefits + Taxes + Fees

Salary

The Best of the Best Optimized for Your Budget

Thanks to our Cost Calculator, you can estimate how much you're saving when hiring top LatAm talent with no middlemen or hidden fees.