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Atlas Solutions

Atlas Solutions is an ad serving and measurement platform that helps businesses manage, deliver, and track their digital advertising campaigns. It provides tools for targeting, optimizing, and analyzing ads across various channels to improve campaign performance and return on investment.

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About Atlas Solutions

Atlas Solutions was created in 2001 as a digital advertising platform to help businesses manage and track their online ad campaigns. It was initially developed by aQuantive, which was later acquired by Microsoft in 2007. The platform aimed to provide advanced targeting, optimization, and measurement tools for advertisers.

Strengths of Atlas Solutions included robust tracking and measurement capabilities, comprehensive targeting options, and integration with various digital channels. Weaknesses involved complexity in setup and management, as well as limited user interface intuitiveness. Competitors included Google DoubleClick, Adobe Advertising Cloud, and Sizmek.

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How to hire a Atlas Solutions expert

An Atlas Solutions expert must have skills in digital ad campaign management, data analysis, and ad trafficking. Proficiency in using tracking and measurement tools, knowledge of targeting and optimization techniques, and experience with integrating third-party data sources are also essential.

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Raul G.

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