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Criteo

Criteo is a global technology company specializing in performance marketing, using data and machine learning to deliver personalized advertisements across various digital channels, including display, social media, and mobile apps.

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About Criteo

Criteo was founded in 2005 by Jean-Baptiste Rudelle, Franck Le Ouay, and Romain Niccoli. Initially, it focused on developing a recommendation engine but later pivoted to personalized retargeting ads. Over the years, it expanded globally and became a leader in performance marketing technology.

Strengths of Criteo include advanced machine learning algorithms, extensive global reach, and strong performance in personalized retargeting. Weaknesses involve dependency on third-party cookies and potential privacy concerns. Competitors include Google Ads, Facebook Ads, and The Trade Desk.

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How to hire a Criteo expert

A Criteo expert must have skills in data analysis, proficiency in SQL, experience with digital marketing platforms, knowledge of JavaScript for tag implementation, and familiarity with machine learning algorithms.

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