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Glossary>Ad Server>Doubleclick For Publishers (Dfp)

Doubleclick For Publishers (Dfp)

Doubleclick For Publishers (DFP), now known as Google Ad Manager, is a comprehensive ad management platform that helps publishers manage their ad inventory, deliver ads, and optimize ad performance across various channels, including web, mobile apps, and video. It facilitates the selling of ad space to advertisers, supports programmatic and direct sales, and provides detailed reporting and analytics to maximize revenue.

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About Doubleclick For Publishers (Dfp)

Doubleclick For Publishers (DFP) was created in 1996 by Kevin O'Connor and Dwight Merriman as part of DoubleClick Inc. It was designed to help publishers manage and optimize their ad inventory. In 2008, Google acquired DoubleClick, integrating DFP into its suite of advertising tools. This platform enabled publishers to efficiently sell and deliver ads, both programmatically and through direct sales, until it was rebranded as Google Ad Manager in 2018.

Strengths of Doubleclick For Publishers (DFP) included robust ad management capabilities, comprehensive reporting and analytics, and seamless integration with other Google products. Weaknesses involved a steep learning curve and complexity for new users. Competitors included platforms like AdSense, AdMob, OpenX, and AppNexus.

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How to hire a Doubleclick For Publishers (Dfp) expert

A Doubleclick For Publishers (DFP) expert must have skills in ad trafficking, inventory management, and reporting. They should be proficient in using DFP's user interface, setting up ad campaigns, managing targeting criteria, and troubleshooting delivery issues. Knowledge of programmatic advertising, Google Ad Manager integration, and data analysis using DFP's reporting tools is also essential.

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