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Krux Digital (Salesforce)

Krux Digital, now part of Salesforce as Salesforce DMP (Data Management Platform), collects and analyzes data from various sources to help businesses understand their audience better, optimize marketing campaigns, and deliver personalized content across multiple channels.

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About Krux Digital (Salesforce)

Krux Digital was founded in 2010 to provide businesses with tools for data collection and audience analysis. It helped companies optimize marketing efforts and deliver personalized content. In 2016, Salesforce acquired Krux Digital, integrating its capabilities into the Salesforce Marketing Cloud as Salesforce DMP.

Strengths of Krux Digital (Salesforce) included robust data collection, advanced audience segmentation, and seamless integration with Salesforce products. Weaknesses involved high costs and complexity in implementation. Competitors included Adobe Audience Manager, Oracle BlueKai, and Nielsen Marketing Cloud.

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How to hire a Krux Digital (Salesforce) expert

A Krux Digital (Salesforce) expert must have skills in data management, audience segmentation, and analytics. Proficiency in Salesforce Marketing Cloud, SQL, and JavaScript is essential. Familiarity with API integration and experience with digital marketing platforms are also important.

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