Mediamath is a demand-side platform (DSP) that enables advertisers to purchase digital advertising inventory programmatically across various channels, including display, video, mobile, and social media. It leverages data and algorithms to optimize ad placements and maximize return on investment for advertisers.
Top 5*
Ad Server
About Mediamath
Mediamath was founded in 2007 to revolutionize digital advertising through programmatic technology. It aimed to streamline the ad buying process by using data and algorithms for better targeting and optimization. Over the years, it grew to become a leading demand-side platform, offering advanced tools for advertisers to manage and optimize their campaigns across multiple channels.
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How to hire a Mediamath expert
A Mediamath expert must have proficiency in programmatic advertising, data analysis, and campaign optimization. They should be skilled in using the TerminalOne platform, understanding real-time bidding (RTB), and leveraging audience segmentation. Knowledge of digital marketing metrics and experience with integrating third-party data sources are also essential.
*Estimations are based on information from Glassdoor, salary.com and live Howdy data.
USA
$ 224K
Employer Cost
$ 127K
Employer Cost
$ 97K
Benefits + Taxes + Fees
Salary
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