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Openx

OpenX is a programmatic advertising technology company that provides a platform for publishers and advertisers to buy and sell digital ad inventory in real-time. It offers solutions for ad serving, demand management, and supply-side platform (SSP) services to optimize ad revenue and performance.

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About Openx

OpenX was created in 2007. It provided a platform for publishers and advertisers to buy and sell digital ad inventory in real-time. The company offered solutions for ad serving, demand management, and supply-side platform (SSP) services to optimize ad revenue and performance.

Strengths of OpenX included robust programmatic capabilities, real-time bidding, and extensive data analytics. Weaknesses involved occasional scalability issues and complex integration processes. Competitors included Google Ad Manager, AppNexus, and Rubicon Project.

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How to hire a Openx expert

An OpenX expert must have skills in programmatic advertising, real-time bidding, and data analytics. Proficiency in JavaScript, HTML, and CSS for ad tag implementation is essential. Knowledge of APIs and experience with SSPs and DSPs are also crucial. Familiarity with reporting tools and troubleshooting ad delivery issues is important.

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