Howdy Logo
Glossary>Ad Server>Openx Ad Exchange

Openx Ad Exchange

OpenX Ad Exchange is a digital advertising marketplace that connects publishers and advertisers, facilitating the buying and selling of ad inventory in real-time. It leverages programmatic technology to optimize ad placements, maximizing revenue for publishers and ensuring targeted reach for advertisers.

*Survey of over 20,000+ Howdy Professionals

About Openx Ad Exchange

OpenX Ad Exchange was established in 2007 to address inefficiencies in the digital advertising market. It aimed to provide a transparent and efficient platform for publishers and advertisers to trade ad inventory programmatically. The platform quickly gained traction by offering real-time bidding and advanced targeting options, becoming a significant player in the ad tech industry.

Strengths of OpenX Ad Exchange include advanced programmatic technology, real-time bidding capabilities, and a wide network of premium publishers. Weaknesses may involve complexity in integration and potential issues with transparency. Competitors include Google Ad Exchange, AppNexus, and Rubicon Project.

Hire Openx Ad Exchange Experts

Work with Howdy to gain access to the top 1% of LatAM Talent.

Share your Needs icon

Share your Needs

Talk requirements with a Howdy Expert.

Choose Talent icon

Choose Talent

We'll provide a list of the best candidates.

Recruit Risk Free icon

Recruit Risk Free

No hidden fees, no upfront costs, start working within 24 hrs.

How to hire a Openx Ad Exchange expert

An OpenX Ad Exchange expert must have skills in programmatic advertising, real-time bidding (RTB), and ad server integration. Proficiency in JavaScript, HTML, and API management is crucial. Understanding of data analytics, audience segmentation, and yield optimization techniques is also essential.

Try our Calculator

*Estimations are based on information from Glassdoor, salary.com and live Howdy data.

USA Flag

USA

Howdy
$ 97K
$ 127K
$ 54K
$ 73K

$ 224K

Employer Cost

$ 127K

Employer Cost

Howdy savings:

$ 97K

Benefits + Taxes + Fees

Salary

The Best of the Best Optimized for Your Budget

Thanks to our Cost Calculator, you can estimate how much you're saving when hiring top LatAm talent with no middlemen or hidden fees.