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Pubmatic

Pubmatic is a digital advertising technology company that provides a platform for publishers to manage and optimize their ad inventory. It offers tools for real-time bidding, data analytics, and yield management to maximize ad revenue.

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About Pubmatic

Pubmatic was founded in 2006. The company was established to help publishers optimize their ad revenue through advanced technology and data analytics. It grew by providing tools for real-time bidding and yield management, becoming a key player in the digital advertising industry.

Strengths of Pubmatic include advanced real-time bidding technology, robust data analytics, and strong publisher relationships. Weaknesses may involve market competition and dependency on ad budgets. Competitors include Google Ad Manager, The Trade Desk, and Magnite.

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How to hire a Pubmatic expert

A Pubmatic expert must have skills in programmatic advertising, real-time bidding (RTB), data analytics, and yield management. Proficiency in using Pubmatic's platform tools and APIs, understanding of ad inventory optimization, and experience with header bidding are also crucial.

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