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Glossary>Ad Server>Revive Adserver

Revive Adserver

Revive Adserver is an open-source ad serving platform that enables publishers, advertisers, and ad networks to manage and deliver online advertising campaigns. It supports various ad formats, tracks performance metrics, and provides detailed reporting to optimize ad delivery and revenue.

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About Revive Adserver

Revive Adserver, originally known as phpAdsNew, was created in 2003. It underwent several name changes and ownership transitions, including being called OpenX Source when it was part of the OpenX company. The platform was developed to provide an open-source solution for managing and delivering online advertisements. It became Revive Adserver after a community-led effort to continue its development independently from OpenX around 2013.

Strengths of Revive Adserver include its open-source nature, flexibility, and extensive feature set for managing various ad formats. Weaknesses involve a steeper learning curve and the need for technical expertise to set up and maintain. Competitors include Google Ad Manager, AdButler, and OpenX.

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How to hire a Revive Adserver expert

A Revive Adserver expert must have skills in PHP, MySQL, and JavaScript for customization and troubleshooting. They should also be proficient in HTML and CSS for ad format design, understand server management, and possess knowledge of web analytics to optimize ad performance.

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