Howdy Logo
Glossary>Ad Server>Right Media (Yahoo)

Right Media (Yahoo)

Right Media, owned by Yahoo, is an online advertising exchange platform that facilitates the buying and selling of digital ad inventory in real-time. It connects advertisers, publishers, and ad networks to optimize ad placements and maximize revenue through a transparent auction-based system.

*Survey of over 20,000+ Howdy Professionals

About Right Media (Yahoo)

Right Media was an online advertising exchange platform created in 2003. It aimed to streamline the process of buying and selling digital ad inventory through a transparent, auction-based system. Yahoo acquired the company in 2007 to enhance its advertising capabilities and expand its reach in the digital ad market. The platform facilitated real-time transactions between advertisers, publishers, and ad networks until it was eventually integrated into Yahoo's broader advertising solutions.

Right Media's strengths included its real-time auction system, transparency, and ability to connect multiple stakeholders in the digital ad ecosystem. Weaknesses involved potential complexities in integration and competition from more advanced platforms. Competitors included Google Ad Exchange, Microsoft Ad Exchange, and OpenX.

Hire Right Media (Yahoo) Experts

Work with Howdy to gain access to the top 1% of LatAM Talent.

Share your Needs icon

Share your Needs

Talk requirements with a Howdy Expert.

Choose Talent icon

Choose Talent

We'll provide a list of the best candidates.

Recruit Risk Free icon

Recruit Risk Free

No hidden fees, no upfront costs, start working within 24 hrs.

How to hire a Right Media (Yahoo) expert

A Right Media (Yahoo) expert must have skills in ad exchange operations, real-time bidding (RTB), and programmatic advertising. Proficiency in data analysis, SQL, and API integration is essential. Knowledge of ad trafficking, campaign management tools, and understanding of digital ad metrics are also crucial.

Try our Calculator

*Estimations are based on information from Glassdoor, salary.com and live Howdy data.

USA Flag

USA

Howdy
$ 97K
$ 127K
$ 54K
$ 73K

$ 224K

Employer Cost

$ 127K

Employer Cost

Howdy savings:

$ 97K

Benefits + Taxes + Fees

Salary

The Best of the Best Optimized for Your Budget

Thanks to our Cost Calculator, you can estimate how much you're saving when hiring top LatAm talent with no middlemen or hidden fees.