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Sitescout

SiteScout is a demand-side platform (DSP) that enables advertisers to purchase digital ad inventory in real-time through programmatic bidding. It provides tools for creating, managing, and optimizing online advertising campaigns across various channels, including display, mobile, and video.

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About Sitescout

SiteScout was founded in 2010 as a self-serve platform for buying digital ad inventory. It allowed advertisers to manage their campaigns through real-time bidding. The platform gained traction for its user-friendly interface and effective targeting capabilities. In 2013, Centro acquired SiteScout to enhance its programmatic advertising offerings.

Strengths of SiteScout included its user-friendly interface, robust targeting options, and real-time bidding capabilities. Weaknesses involved limited customer support and occasional platform instability. Competitors included Google Display Network, MediaMath, The Trade Desk, and AppNexus.

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How to hire a Sitescout expert

A SiteScout expert must have skills in programmatic advertising, real-time bidding, and campaign management. Proficiency in data analysis, audience targeting, and performance optimization is essential. Additionally, expertise in using SiteScout's interface and tools for creating and managing ad creatives is crucial.

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