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Glossary>Ad Server>Smart Adserver

Smart Adserver

Smart Adserver is an ad tech platform that provides publishers and advertisers with tools for managing, delivering, and optimizing digital advertising campaigns across multiple channels, including web, mobile, and video. It offers solutions for ad serving, programmatic buying and selling, and data management to maximize revenue and engagement.

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About Smart Adserver

Smart Adserver was created in 2001 to provide a comprehensive ad serving solution for publishers and advertisers. It evolved over the years to include programmatic capabilities, data management tools, and support for multiple digital channels. The platform aimed to streamline ad operations and maximize revenue opportunities for its users.

Strengths of Smart Adserver included comprehensive ad management tools, support for multiple digital channels, and robust programmatic capabilities. Weaknesses included a potentially steep learning curve for new users and higher costs compared to some alternatives. Competitors included Google Ad Manager, AppNexus, and The Trade Desk.

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How to hire a Smart Adserver expert

A Smart Adserver expert must have skills in ad trafficking, campaign management, and programmatic advertising. Proficiency in using the platform's dashboard, understanding of HTML and JavaScript for ad tag implementation, and experience with data analysis tools for performance optimization are essential. Knowledge of GDPR compliance is also crucial.

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