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Sovrn

Sovrn is an ad tech company that provides tools and services for publishers to monetize their content through programmatic advertising. It offers solutions such as ad serving, header bidding, and audience analytics to help publishers optimize their revenue and improve ad performance.

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About Sovrn

Sovrn was founded in 2014 as a spin-off from the digital advertising company Lijit Networks. It aimed to provide publishers with advanced tools and services to better monetize their content through programmatic advertising. The company focused on improving ad performance and optimizing revenue for its clients.

Strengths of Sovrn include comprehensive ad tech solutions, strong analytics capabilities, and effective monetization tools for publishers. Weaknesses may involve limited brand recognition compared to larger ad tech firms and potential scalability issues for very large publishers. Competitors include Google Ad Manager, AppNexus, and Rubicon Project.

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How to hire a Sovrn expert

A Sovrn expert must have skills in programmatic advertising, ad serving technologies, header bidding implementation, and audience analytics. Proficiency in JavaScript and HTML for ad tag integration, as well as experience with data analysis tools to optimize ad performance, is also essential.

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