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Unruly (News Corp)

Unruly, a subsidiary of News Corp, is a global video advertising platform specializing in programmatic advertising and data-driven video distribution. It helps brands deliver targeted video ads across various digital channels to maximize engagement and reach.

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About Unruly (News Corp)

Unruly was founded in 2006 as a video advertising platform focused on programmatic advertising and social video distribution. News Corp acquired Unruly in 2015 to enhance its digital advertising capabilities and expand its reach in the online video market. The platform aimed to help brands deliver targeted video ads across multiple digital channels, leveraging data-driven insights to optimize engagement.

Strengths of Unruly include its data-driven targeting capabilities, extensive global reach, and strong focus on video engagement. Weaknesses may involve dependency on third-party data and competition in a crowded market. Competitors include Google Ad Manager, The Trade Desk, and Teads.

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How to hire a Unruly (News Corp) expert

A Unruly expert must have proficiency in programmatic advertising, video ad formats, and data analytics. They should be skilled in using demand-side platforms (DSPs), understanding audience segmentation, and leveraging real-time bidding (RTB) technologies. Familiarity with digital marketing tools and performance metrics is also essential.

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