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Glossary>Ad Server>Yieldpartner

Yieldpartner

Yieldpartner is an ad server platform designed to optimize and manage digital advertising campaigns. It helps publishers and advertisers maximize revenue by efficiently managing ad inventory, targeting audiences, and analyzing performance metrics.

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About Yieldpartner

Yieldpartner was a digital ad server platform developed to optimize and manage advertising campaigns. It aimed to help publishers and advertisers maximize revenue by efficiently handling ad inventory, targeting audiences, and analyzing performance metrics. Specific details about its founders or the exact year of creation are not widely documented.

Yieldpartner's strengths included effective ad inventory management, advanced targeting capabilities, and robust performance analytics. Weaknesses involved limited documentation and potential integration challenges. Competitors were Google Ad Manager, OpenX, and AppNexus.

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How to hire a Yieldpartner expert

A Yieldpartner expert must have skills in ad inventory management, audience targeting, and performance analytics. Proficiency in programmatic advertising, familiarity with real-time bidding (RTB), and experience in integrating various ad networks and demand-side platforms (DSPs) are also essential.

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