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Yieldr

Yieldr is a technology company that provides data-driven marketing solutions, primarily for the aviation industry. It helps airlines optimize their advertising spend and increase passenger load factors by leveraging real-time data analytics and targeted marketing campaigns.

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About Yieldr

Yieldr was a technology company that provided data-driven marketing solutions, primarily for the aviation industry. It helped airlines optimize their advertising spend and increase passenger load factors through real-time data analytics and targeted marketing campaigns. Founded in 2008, it aimed to enhance operational efficiency and revenue management for airlines.

Yieldr's strengths included its focus on the aviation industry, real-time data analytics, and targeted marketing capabilities. Its weaknesses were a limited market scope and high dependency on the airline sector. Competitors included Adara, Sojern, and Sabre.

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How to hire a Yieldr expert

A Yieldr expert must have skills in data analytics, programmatic advertising, and real-time bidding (RTB). Proficiency in SQL, Python, and data visualization tools like Tableau is essential. Knowledge of digital marketing strategies and experience with aviation industry metrics are also crucial.

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